What this feature is
This feature is your tiered loyalty system for esthetics clients.
It lets you design, run, and update loyalty programs with different levels—like Bronze, Silver, Gold, or VIP—without needing a separate app or complicated points spreadsheet. Everything is built into the same place you already manage content, campaigns, and events.
What it does (and why it matters)
Most esthetics businesses love their regulars but treat them almost the same as new clients. That means missed chances to deepen relationships, increase visit frequency, and reward the people who keep the business running.
This feature fixes that by:
Giving you an easy way to reward clients differently based on loyalty level.
Encouraging clients to come back more often, try more services, and spend more over time.
Making loyalty feel intentional and structured, not random discounts or “I’ll remember you next time.”
When clients can see and feel that their loyalty matters, they choose you first, stay longer, and recommend you more.
Who it’s for
Solo estheticians and new grads who want to turn early supporters into a stable base of regulars.
Growing studios and clinics that want more structure than “occasional deals” but don’t want a complicated loyalty app.
Nurse injectors and aesthetic RNs who want maintenance clients to stay consistent and follow long-term plans.
Multi-location brands that need clear, consistent loyalty tiers across all sites and providers.
If you’ve ever wished you had a clear system for recognizing and rewarding your best clients, this was designed for you.
Real-world scenarios
Scenario 1 – Solo esthetician, simple tiers
A solo esthetician wants to reward frequent facial clients.
She creates three levels: Glow (entry), Radiance, and Luminary.
Glow clients get occasional small perks; Radiance clients get birthday offers; Luminary clients get early access to new treatments and select extras.
As clients move up tiers, they feel recognized and motivated to stay with her instead of trying someone new.
Scenario 2 – Studio with treatments and retail
A small studio offers facials, peels, and retail skincare.
They build a tiered program where spend and visit frequency unlock higher levels.
Higher tiers receive exclusive event invites, better package pricing, and access to limited retail drops.
The result: top clients shift more of their skincare spend to this studio and become champions who refer friends.
Scenario 3 – Multi-location injectables and skin
A multi-location brand combines injectables, advanced skin treatments, and retail.
They create a loyalty structure that works at every location with clear, shared benefits per tier.
Clients can earn and use perks across the group, making the brand feel unified and premium.
Leadership can see which tiers generate the most revenue and design campaigns that move clients up.
Key features
Tiered loyalty levels (you choose names, benefits, and rules).
Automatic client progression based on simple criteria like visits, spend, or engagement.
Built-in communication flows that welcome clients to new tiers and explain their perks.
Integration with events and campaigns, so your best clients get first access and special treatment.
Easy editing and testing, so you can adjust perks or thresholds as your business grows.
Visibility for your team, so everyone knows how to treat clients at each level.
Summary: Why this is special
Generic loyalty tools aren’t designed for the emotional, relationship-driven nature of esthetics—and they often feel too complex for busy owners and practitioners.
This loyalty feature was purpose-built for the esthetics industry by founders who have spent decades building enterprise-grade systems and advanced AI for major beauty and skincare brands. That experience has been distilled into something clean, approachable, and powerful.
You don’t need to be a data scientist or a national chain to run a real loyalty program. With this system, you get big-brand loyalty thinking, tailored to esthetics, so you can thank your best clients properly, keep them close, and grow your business on a foundation of people who genuinely love what you do.
