What this feature is
This is your smart targeting and audience discovery engine.
It analyzes patterns inside your existing client base—who books what, when, and how often—and automatically groups people into meaningful segments for each campaign. Instead of blasting everyone, you speak directly to the clients most likely to care.
What it does (and why it matters)
Most esthetics businesses send the same message to everyone: one facial promo, one injectable email, one generic reminder. That leads to low response rates, client fatigue, and missed revenue.
Smart targeting changes that by:
Using advanced AI to find natural groups inside your client list based on behavior and needs.
Matching each campaign to the most receptive audience—acne clients, aging concerns, injectable maintenance, VIPs, and more.
Making every message feel more personal and less spammy, which boosts opens, clicks, and bookings.
When the right people get the right message at the right time, you do less marketing work and see more results.
Who it’s for
Solo estheticians and new grads who don’t have time to manually sort clients into lists.
Growing studios and clinics with a mix of facial, corrective, and injectables clients.
Nurse injectors and aesthetic RNs who want to keep different treatment groups on the right cadence.
Multi-location brands that need smarter targeting than “everyone in the database” but don’t want to build complex data models.
If your current “segmentation” is just guessing who to email, this is built for you.
Real‑world scenarios
Scenario 1 – Acne vs. aging campaigns
A clinic offers both acne programs and anti‑aging treatments.
Instead of sending one “Fall Skin” promo to everyone, the system automatically creates two audiences: acne‑focused clients and aging‑focused clients.
Acne clients receive content and offers around breakouts, oil control, and texture.
Aging clients receive messaging focused on firmness, fine lines, and brightness.
Both groups feel seen—and response rates go up without extra manual work.
Scenario 2 – Injectable maintenance reminders
An aesthetic RN wants to keep injectable clients on track.
AI identifies injectable clients nearing their ideal maintenance window based on past visits.
Those clients receive a gentle, informative reminder about timing, expectations, and booking slots.
Other clients who are not due yet are left alone, avoiding unnecessary noise.
Scenario 3 – Reactivating “quiet” but valuable clients
A studio notices some high‑value clients haven’t visited in months.
Smart targeting finds clients who used to come regularly and spent above a certain threshold, but have gone quiet.
These clients receive a thoughtful reactivation sequence: “We’ve been thinking about your skin,” updates on new protocols, and an invitation to check in.
Because the message feels relevant and respectful, many of them return instead of drifting away permanently.
Scenario 4 – Filling specific services
You want to grow a particular service—like corrective peels or a membership.
The system looks for clients who have related services, matching concerns, or similar patterns and proposes an ideal target group.
Your campaign then goes only to those most likely to say yes, instead of the entire list.
Key features
AI‑powered audience discovery that finds natural clusters in your client base—by service history, spend, frequency, and behavior.
Campaign‑level targeting so each promotion automatically suggests the best audience instead of “everyone.”
Behavior‑based segments like new clients, at‑risk clients, VIPs, membership candidates, or injectable maintenance clients.
Dynamic updating, so segments stay fresh as people book, cancel, or change patterns.
Easy controls and overrides, letting you fine‑tune who’s in or out without touching spreadsheets.
Clear performance insights that show which segments respond best, so your targeting gets even smarter over time.
Summary: Why this is a big deal
Most esthetics software treats your client list as one big bucket. That’s the opposite of how serious brands operate—especially in beauty, where personalization and timing make or break campaigns.
This smart targeting feature is different. It was crafted by founders with decades of enterprise software and advanced AI experience in beauty and skincare, then purpose‑built for esthetics businesses of all sizes.
You don’t need to be a data scientist or marketing strategist. The system does the heavy analysis in the background, surfaces the right groups, and lets you send campaigns that feel handcrafted for each client segment—so your marketing feels smarter, your clients feel understood, and your revenue grows with less guesswork.
