Smart Drip Campaigns That Run Themselves
Design custom automations that nurture, rebook, and upsell clients—without you writing every message manually.
What this feature is
This is your custom drip campaign and automation engine, built specifically for esthetics and injectables.
It lets you create intelligent message flows—texts, emails, and in‑app prompts—that automatically follow up with clients based on where they are in their journey: new lead, first visit, mid‑program, due for maintenance, or at risk of dropping off.
What it does (and why it matters)
Most esthetic businesses rely on memory and sticky notes to follow up: “I’ll message her next week,” “I should remind him about maintenance,” and then the day gets busy and it doesn’t happen. That means lost bookings and inconsistent client experiences.
This feature changes that by:
Turning your best follow‑up habits into automated, always‑on sequences.
Making sure clients hear from you at the right time, not randomly.
Keeping your calendar fuller and your clients better cared for—without extra mental load.
When follow‑up, education, and reactivation are automated, you protect your revenue and deliver a more professional, predictable experience.
Who it’s for
Solo estheticians and new grads who don’t have a front desk or marketing staff.
Busy studios and clinics that want consistent, branded communication at scale.
Nurse injectors and aesthetic RNs who need to keep clients on safe, effective treatment timelines.
Multi‑location brands that want unified, enterprise‑level automations without building everything from scratch.
If you’ve ever thought, “I know exactly what I should send, I just don’t have time,” this is for you.
Real‑world scenarios
Scenario 1 – New client nurture series
A new client books a first facial.
They automatically enter a “New Client” drip: welcome message, what to expect, and pre‑visit tips.
After their appointment, they receive a thank‑you, plus education on how to extend their results at home.
A few days later, the system sends a “What did you think?” check‑in and gently introduces the next treatment or program.
Scenario 2 – Program and series management
A client starts a 6‑treatment corrective program.
They’re enrolled in a program drip that sends reminders before each visit and aftercare support after each one.
Between sessions, they get educational content and progress check‑ins, keeping them engaged and compliant.
As they near the end, automation offers maintenance options or a follow‑on program to protect results.
Scenario 3 – Injectable maintenance and recalls
An aesthetic RN wants to stay on top of injectable timelines.
Clients are placed in maintenance drips based on the treatment and recommended return window.
As their next ideal date approaches, they receive gentle, professional reminders about timing and options.
This keeps calendars full, outcomes consistent, and clients from drifting to competitors when they’re “due.”
Scenario 4 – Reactivation and win‑back
Clients who haven’t visited in a while are quietly slipping away.
The system identifies those who are overdue and drops them into reactivation campaigns with relevant offers or education.
Messages might highlight new services, updated techniques, or simple “we miss you” notes.
Many clients simply needed a nudge—and now come back instead of disappearing.
Key features
Custom drip builder to design flows for new clients, programs, maintenance, and reactivation.
Trigger‑based automations that respond to events like booking, completing a service, hitting a time window, or not visiting for a while.
Multi‑channel messaging (email, SMS, and in‑app) so you meet clients where they actually pay attention.
Segmented content so different client types (acne, aging, injectables, VIPs) receive the most relevant messages.
Easy editing and approval so you can adjust wording, timing, or offers in a few clicks.
Performance insights to see which drips drive the most bookings, product sales, and returning visits.
Summary: Why this is a big deal
Most esthetics software stops at basic reminders and occasional blasts. It doesn’t give you true enterprise‑grade automation tuned to the realities of skin journeys, injectables timing, and program‑based care.
These custom drip campaigns are different. They were purpose‑built for the esthetics industry by founders who have spent decades building enterprise software and advanced AI systems for global beauty and skincare leaders. That experience has been translated into something you can use every day—without needing a marketing team.
You keep your expertise and personal touch. The platform quietly handles the timing, structure, and delivery—so every client feels guided, supported, and remembered, and your business grows on autopilot.
